History and experience

EDG has been performing general as well as specific market research for many of the top companies in the large area electronic display and component industry for close to 26 years. We are known for our experience, versatility, timeliness, and confidentiality.

Our first project, years ago, was for a Japanese company that was at that time introducing its first tri-color LED module. The management wanted to know the sales potential of this product, explore further design demands and really what were the markets' needs. EDG was contracted to find these answers in a timely and confidential manner. The results of the research helped usher in a new era for LED display products. In the early 1980s EDG was known for its business consulting services and performed in-house research to support the consulting. This first project marked the beginning of EDG's Client based research program that has been very specific to meeting the needs of this industry and its companies ever since.

EDG employs a variety of standard quantitative and qualitative research and analysis methods (modeling, conjoint analysis - choice based or preference based) to obtain the required results. EDG conducts primary research through interviews, surveys, one-to-one interfacing with buyers as well as implementing Focus Groups.

Each year our research team travels extensively throughout Europe and Asia performing various research projects (both in-house and Client based research), attending shows and meeting with end users and manufacturers alike. 

It is this first hand knowledge that has given EDG a unique advantage in tracking and comparing all aspects of this industry; providing balanced unbiased results.

EDG has also developed close relationships with end user market segments that further enables EDG to stay on top of changes and market directions.

Results of EDG's market research projects have provided invaluable information to manufacturers' programs such as:
New Product Development
Product repositioning
Forecasting
Market entry and segmentation
Pricing decisions

EDG quickly and confidentially finds answers to questions such as:
Which new products will be successful?
Which features or attributes of a product or service drive the purchase decision?
Do specific market segments exist for a product?
Will changes in product design increase end user preference and sales?
What is the optimal price to charge for a product?
Can price be increased without a significant loss in sales?

  plus much more. . . 

Why is Market Research important?

EDG has over the years seen companies fail because of lack of market research; which produced wrong information on market sizes, competing products and inadequate product design.

Market Research is an important business building block no company can overlook. It can provide your company with insight and understanding of the markets, the environment and the competition.

It provides the necessary validation needed for the development of marketing strategies, product designs and it helps minimize risks.

Market Research gives you the reinforcement to:

Assess Product Potential
Identify Market Opportunities
Develop and prepare due diligence reports and business plans
Prioritize strategies
Determine your company's position within the market
Identify current and future Product requirements
Lower development investments and assess risks
Uncover Potential Product and Market niches
Identify and assess impact of changes in existing products and the introduction of new products

Contact EDG for all of your Market Research requirements . . . 

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