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A
research study of the potential of Mobile Portable Informational Display Systems |
| The objective of the research project is to
ascertain the market potential of mobile portable informational display
systems primarily in the North American market with a cursory look at the
top six countries in Western Europe.
Specific to this task is to gain a better understanding regarding key issues that may influence either positively or negatively the potential acceptability and use of this technology. The study will focus on two main end-user markets or applications. Firstly, the deployment on public sector roadways for emergency situations. Secondly, derive at any opportunities of deployment of these types of displays within the context of special events. The study will attempt to understand how many of the industry disciplines are directly transferable from the established fixed display market to the portable/mobile market applications in the case of roadway and other applications to include special events. In the case of usage at special events, the study will explore the opportunities that may be available. The area of ADA requirements will be reviewed to ascertain if portable displays' use as an alternative communication method for the hearing impaired, will fill these mandates. The study will look into the legal issues regarding deployment of portable displays on the roadside for emergency or non-emergency situations. Specifically, as an example, can a county sheriff deputy deploy a display on the interstate and if something goes awry, who is legally responsible? Since the individual states now control this via very strict guidelines. It will be important to ascertain if the technical performance characteristics or requirements for these displays can be waived under certain circumstances thus enabling companies more latitude in developing a product with a unique competitive advantage. Additionally the study will address ways in which the systems can be sold. For example, where would the funding for purchasing these systems come from on the municipal level? What grants may be available to help? Information from the study will also be used to lobby for either funding or diminished performance mandates or waivers as they now apply to other systems.
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